usq mkt2014 global marketing factors that can influence trust and commitment

Question:
A successful long-term business relationship is often built on trust and commitment. Identify and explainfive (5) factorsthat can influence trust and commitment. Illustrate your answers with appropriate examples.
Strategic alliances are partnerships between different organisations that aim to collaborate and share resources effectively to achieve mutually beneficial goals. According to Nevin (2014), there are five (5) key dimensions in which common success factors can be categorised into. These key dimensions are: (1) commercial, (2) technical, (3) strategic, (4) cultural, and (5) operational. Identifytwo (2) common success factorsforEACH dimensionand explain why they are critical to strategic alliances success.
What is crisis? Identify and explainthree (3) typesof global marketing crisis. Use appropriate examples to support your answers.
There are generally three (3) phases in crisis management; namely (1) pre-crisis, (2) crisis response, and (3) post-crisis. Explaineachof these three phases, and outline2 key activitiesin each phase with appropriate examples to illustrate your answer.

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