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Book/movie review
22/08/2022
Do not do an introduction on company i already did it. Tasks to be done C,D,E as per below . The assignment help already prepared part B of this assignment. For this assignment I chose Kellogg’s as company. Brand : Special K and product Special K Cereal Original. Country chosen for this study United Kingdom Title Conduct an environmental review of a nominated company with regards to the practices of its key brand (for a product offered by the company), culminating in a SWOT analysis. This assignment provides you with an opportunity to research and prepare a marketing analysis of a brand, placing it within a particular company or business and its portfolio of products as well as the market place. You are expected to develop a marketing strategy or produce a market plan You are required to do research and address the following issues: PART C Review of Products and Services ( as per guidelines sent from pg 23 – pg 31 Explain the companys product or service mix. Are there different brands for different target markets? Explain. Is the companys product, brand and/or service offering and strategies different to its competitors? What if any new products/services has the company introduced recently (in the last five years) or is about to introduce? How would you describe the new product strategies (i.e. new to the world, line extensions, category development, repositioning, etc?). How do these fit with the market needs (i.e. segments and preferences) and competitive environment? PART D Review of Prices as per guidelines sent from pg 32 -45 What do you think are the pricing objectives of the company? Is the industry predominantly characterised by price competition or other forms of competition? Is the product demand elastic or inelastic? What do you think is the strategy utilised by the company to achieve its objectives? How are the products priced relative to competitors? What key factors influence the pricing decisions and strategies of the company? PART E SWOT and Issue Analysis (as per guidelines sent from pg 46-62 Perform a SWOT analysis for the company/brand you chose and its key competitor. Use Porters Five Forces to evaluate the market as a whole. Then, summarise the results. When analysing Threats and Opportunities, include a brief summary of historical facts and figures for the most important factors. Note which threats and opportunities require action and/or monitoring. Then, state your assumptions about the future and the implications of these assumptions in terms of opportunities and threats. When analysing strengths and weaknesses, include a summary of the significance of each one. State the critical success factors and your justification as to why these factors are the most important.
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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