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The assignment is based on the case study PATAGONIA (pp. 157) of the textbook: Manning, G. and Curtis, C. (2015). The Art of Leadership. McGraw Hill, New York. You should read, and carefully analyse, the case and respond to the issues presented in, and hidden behind, the case scenario within the context of a professionally developed report. Based on the case scenario, you should address the following questions in your report. Case study is provided on home page of the unit on OLS along with the assignment brief.
1) Using the coursework on community (Lecture 2b), teamwork (Lecture 4), ethics (Lecture 5), and diversity (Lecture 6), and the reading Value of Values, explain the importance of values for todays organisations (4) 2) Detail how a companys values can play an important role in attracting and retaining top employees (4) 3) Deepen the provided case study on Patagonia with extra research on the company and company leadership (2) 4) Explain what values are important at Patagonia, how they are used to try and attract a certain type of employee, and whether or not this is successful (3) 5) Spelling, grammar, presentation, structure and referencing (2
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