Brand Equity, Brand Image, and Brand Awareness

This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.
It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.
one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.
the strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.
a 700- to 1,050-word paper in which you address the following points:
The company’s desired outcomes of its marketing communications program
How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity
The role brand image plays in the advertising of a particular company’s product or service
How this image compares to a competitor’s image in the same industry
Does your chosen company use integrated marketing communications; if so, how?
An overview indicating how effectively the company uses digital marketing, and how they might improve
your assignment according to appropriate course-level APA guidelines.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10