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Unit Four Case Analysis
Read the Real CASE ANALYSIS on “Wendy’s: History and Life After Dave Thomas.â€Â
Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument. Below is a recommended outline.
3. Body a. Discuss the role of qualitative research in helping Wendy’s expand further in the United States.
b. Define the sections of a questionnaire you would develop for assessing consumer preferences for fast- food restaurants.
c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for your questionnaire.
(Note: Do not include references that are not cited in the text of your paper)
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