Marketing Assignment

MRKT 310 Principles of Marketing
Week 8 Writing Assignment
Part 1 – Integrated Marketing Communications, and the Changing Media Landscape
. Student can develop marketing communications objectives using the AIDA framework.
Student can identify at least three sources of input to a marketing information system for a product or service offering.
Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?
Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them?
Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your company’s strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.







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