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Using the Communications Template, identify two overall issues that are present in the final project case that can be addressed using internal and external communications. For each issue, note the red flags that contribute to the issue and list those factors in the first column in the template. For each factor, identify potential communications that would need to be developed to address that component of the issue, the audience that the communication would need to reach, and the objective for the communication.
From this template, you should be able to select one of the two issues to focus on for the purpose of your final project and develop the ideas you have noted for Milestone One.
Use Communications Planning: Getting the Right Messages Across in the Right Way to assist you in completing the template.
MGT 550 Module Two Assignment Guidelines and Rubric Overview: Using the Communications Template, identify two overall issues that are present in the final project case that can be addressed using internal and external communications. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. For each issue, note the red flags that contribute to the issue and list those factors in the first column in the template. For each factor, identify potential communications that would need to be developed to address that component of the issue, the audience that would need to be reached with the communication, and the objective for the communication. From this template, select one of the two issues to focus on for the purpose of your final project, and develop the ideas you have noted for Milestone One. Use this Communications Planning resource to assist you in completing the template. For each overall issue you identified in the final project case study, complete the following fields: I. Contributing factors to issue II. Communication messages and channels required to address issue III. Audience for communication (internal, external, or both) IV. Communication objectives Note: You will select one of the two issues from this template for the final project, but will focus on both issues for this assignment.
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