The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
Unit VIII Case Study
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically
analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you
research the competition and industry in which your business resides with an end goal of formulating a recommendation for
the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice,
and respond to each of the questions below using both theory and practical managerial thinking as well as supporting
research.
1. What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy
drink category and gain market share? What are the risks to their brand equity of competing against such
powerhouses?
2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional
advertising? Why, or why not?
3. Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events,
and public relations. Where should the company draw the line in terms of risk?
4. Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
1. Gillette has successfully convinced the world that more is better in terms of number of blades and other razor
features. How did they do it? Why has that worked in the past? Will it continue to work in the future? Why, or why not?
Will Gillette ever become as successful at marketing to women as to men? Why, or why not?
2. Why have Gillette’s sports marketing partnerships been so successful in developing their brand equity?
3. Some of Gillette’s spokespeople such as Derek Jeter and Tiger Woods have run into controversy after becoming
endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain.
4. Discuss the effectiveness of their overall marketing campaign including advertising, personal selling, promotion,
events, and public relations strategies.
5. Recommend next steps for Gillette with respect to their marketing and advertising strategies.
Option 3: Unilever (Axe and Dove) (pp. 632–633)
1. What makes personal marketing work? Why are Dove and Axe so successful at developing their brand equity?
2. Discuss the effectiveness of the overall marketing campaigns including advertising, personal selling, promotion,
3. Is there a conflict of interest in the way Unilever markets to women and young men? Is it undoing all the good that
might be done in the “Campaign for Real Beauty†by making women sex symbols in Axe ads? Discuss.
4. Recommend next steps for Unilever with respect to their marketing and advertising strategies.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with
subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5
years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material
must have accompanying in-text citations
DQ Question
Imagine that you are the owner of a new company in your community. What are the key aspects in managing advertising, sales, promotion, events, and public relations? Which do you prioritize as the owner?
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more