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Below is the explanation of the assignment, this is in addition to the pharmasim game.
First we need to set the objectives, I propose the following:
B2C: Become the preferred brand among the following target segments, children and allergy.
B2B: Increase growth of market share in the following channels, independent drug and convenience stores.
Each one will create 1 goal to help achieve the above objectives, with 3 tactics, budget, and timetable like in the example below. In order to avoid choosing the same goals.
Each one has a specific items to set a goal for and my part is.
B2B – Sales Force
Please use the attached template so it will be easier for me to compile the final assignment.
The plan should list at least 3 tactics to be used to achieve each of the goals for both B2B and B2C (6 goals and18 tactics in all; do not repeat any). An example of a marketing tactic is: “$24M for consumer advertising.†(Feel free to take reasonable guesses at budget amounts).
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