Marketing mix research project: 4 page minThe marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information ab

Marketing mix research project: 4 page min
The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:
* soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy
In addition to company websites,
http://www.ibisworld.com/
http://www.mergent.com/
are excellent resources to find information about markets and individual companies.
Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.







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