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The Social Implications of Advertising
Find advertising that satisfies the following criteria. Then write a two paragraph synopsis of each ad:
1. Provide two examples of puffery. Detail why the ad displays the concept of puffery and is not deceptive. Be detailed in your response.
2. Find examples of Ads that stereotypes a person or group. Find one ad that portrays a positive stereotype and an one ad that portrays a negative stereotype. Analyze the stereotype in detail.
3. Find two (2) ads that attempt to deceive, or in your opinion represent deceptive advertising. Explain the deception and how the consumer might her adversely affected.
Remember to point out the stereotype, deception or puffery, then your reaction to each concept. Your reaction or analysis should be a minimum of two to three paragraphs per ad. Make sure you attach a copy of the ad that you are analyzing.
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