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Background Information
IBM is one of the most staid, corporate images and brands in America. Three simple capital letters in a block font, conjures images of traditional corporate America. Please view the following PowerPoint presentation on the history behind the logo.
Over the last few years, IBM has embarked on a series of virtual brainstorming sessions with its employees. Using their “Jam” technology, these online discussions resulted in the re-development of the company value statement. Reflecting the needs of business, marketplace, and employee, the values are:
Search the IBM website (http://www.ibm.com) for more information on the values and mission of the organization.
Assignment
Your assignment is to re-create the brand image for IBM by redoing the visual identity concept (logo) for old-school IBM.
This assignment has four parts:
Must be well written, Intro, Body, Conclusion. If there is something particular you show, the paragraph must explain, prove, and provide evidence. Visual commnication also use color, form, depth, and movement to explain. USe these words in the paper and also use the attached information and source for citing.
Use the website listed above for more information. |
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