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Book/movie review
22/08/2022
Assignment 2 Grading Criteria
Maximum Points
Discussed the interaction among the economic, political, sociocultural, and technological sectors of the business environment.
10
Summarized Harley Davidson’s current strengths, weaknesses, opportunities, and threats.
10
Characterized important industry and resource factors and trends. Assessed the internal environment of HD to determine core competencies based on resources and capabilities.
10
Appraised the effects of HD’s size, speed of strategic decision making and implementation, innovation, and quality on their ability to take competitive action.
10
Summarized what HD’s corporate-level strategy has been historically and justified answer with examples.
10
Explained how this strategy will stand up against the competition and conditions in the industry.
20
Examined whether following an acquisition or merger strategy would be a good idea and identified potential problems to watch for if an acquisition strategy was pursued.
10
Discussed the uncertainties and risks of doing business in different regions throughout the world.
10
Discussed whether HD would be wise to pursue a cooperative strategy. Also identified the type of cooperative strategy that would be best, explained why would it be best, and suggested with whom HD should pursue this strategy? If a cooperative strategy was not a good idea for HD, explained why not.
10
Provided a well-reasoned, well-justified recommendation for HD’s first issue:
Harley Davidson products are viewed as leisure items rather than necessities. How should HD push sales in a down economy? Should (or can) HD market their products as something other than leisure items?
20
Provided a well-reasoned, well-justified recommendation for HD’s second issue:
HD’s target market is difficult to manage. In recent years HD has attempted to broaden its age 29-55 male market by including younger riders and women. Is this the correct target market for HD? If so, should marketing be segmented? How? Would marketing to different segments water down HD’s image?
20
Provided a well-reasoned, well-justified recommendation for HD’s third issue:
HD’s product demand is difficult to manage. Recently overseas competition has refocused their product lines from the low end of the market to the more median price range. As they did this, they also broadened their product lines. How should HD manage their products? Should HD have a product line to meet the needs of the entire market or should they focus on one area of the market? If they follow a market focus strategy, what should their new target market be?
20
Written components and APA compliance
40
Total:
200
The writer is very fast, professional and responded to the review request fast also. Thank you.
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