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Select one of the following scenarios for your Week 3 and Week 5 final project marketing plan. Whichever scenario you choose, you will use the same one for both the week 3 and week 5 work.
Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line.
Submit your answers in a 6- to 9-page, excluding title and references Microsoft Word document, using APA style.
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