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Promotion and the Product Life Cycle
All products/services go through a life cycle of NPI (new product introduction), growth, maturity, decline and termination. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
COMPLETE A and B sections listed below. Please, title each section of your paper with each main topic the assignments (A and B – copyand paste) and then use section sub-titles for section contents (copy and paste). Make sure all topics are adderssed in your paper – please, do not create additional sections or section sub-titles that are not included in the assignment.
A – Incorporate
At least three areas of the product life cycle (NPI-new product introduction, growth, maturity, decline and termination).
Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it; for example, provide specifics on the TV station name, the reach and frequency, the name of the program, day and time of commercial, etc.).
your assignment consistent with APA guidelines.
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