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1. Read the attached article.
[ARTICLE PDF format is attached with this word document file]
2. Write a 3 to 5 pages report about the article. The report must include
> A summary: object of the article, purpose, main ideas and findings. (One to two pages)
> The link between the article and the course concepts you have already taken.
S Putting end-customer first S Segmentation S Logistics strategies
> The link between the findings of the article and the Saudi Arabian context:
S Do you think the vanguard method can be used in Saudi Companies? explain
S What is the importance and problems of forward and reverse logistics for the companies using e-commerce ( Souq.com, Wadi.com, Namshi )
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