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22/08/2022
Startup and Quarter 1 Decisions
How many quarters are in the Marketplace simulation?
6
8
How many market segments are there in the Marketplace?
3
5
Which of the following is true regarding your use of the step-by-step directions within the Marketplace program?
You can jump ahead by clicking on any topic.
You can go back to a topic that you have previously visited by clicking on a checked item.
Answers a and b.
What is the product line you are trying to sell?
PCs
Microwave
Software
In each of the first 4 quarters, Corporate Headquarters gives you how many dollars.
100,000
400,000
500,000
1,000,000
Which of the following is not one of your corporate goals?
Triple Corporate Headquarters’ investment of 7,000,000 by the end of the exercise.
Capture 40% of the market in at least two market segments.
Receive 90% customer satisfaction in brand design.
Make 500,000 by Quarter 4.
What is the goal for Quarter 1?
To capture the PC market.
To set up your marketing division.
To set up your strategy.
To capture the software industry.
What is the formula for success in the Marketplace?
To drive other competitors out of business.
To make lots of people happy in order to make lot of money.
To make money any way possible.
To develop new technology.
Quarter 2 Decisions
Which of the following can you not determine from market research?
The structure of the market
The market requirements
The market requirements of your competitors
The strengths and weaknesses of your competition
Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.
True
What is a differentiated marketing strategy?
Selection of production components for a brand which provide the right amount of benefits
Selection of a name designed to project a defined image, purpose, or benefit of a brand
Selection of individual segments for market development
Development of a unique marketing strategy for each segment
What is target marketing?
Selection of individual segments for market development
Development of a unique marketing strategy for each segment
In the customer needs section of the end user profile, a need is considered important if it is at least what?
110
The data regarding customer needs is very helpful in understanding which of the following?
The benefits desired in a product
The costs perceived in the use of the product.
The prices customers are willing to pay
Both a and b
“Lowest price†is more important to which segment?
Workhorse
Traveler
Mercedes
Cost Cutter
Innovator
“Easy to use†is more important to which segment?
Cost Cutter
“Fast and powerful†is more important to which segment?
Workhorse
Mercedes
Cost Cutter
Which segment is most interested in engineering applications?
Mercedes
“Portability†and “an ability to link with other computers†are more important to which segment?
Traveler
Which segment is most interested in office applications?
Which segment is willing to pay a high price for a high-tech computer?
Where is the biggest market for the Mercedes segment?
Paris
New York
London
Tokyo
Where is the biggest market for the Traveler segment?
Paris
Tokyo
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