The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
I am writing a summary about the topic and I need 3 key points to help me write it. What should i pick up the key points? and why?
Did you know that compared to two years ago, smartphone users are 50% more likely to expect the ability to purchase something in real time? Mobile-centered micro-moments are more important than ever before. Nowadays, three in four smartphone owners turn to their mobile devices to search for information (with minimal effort) to address their immediate needs. In other words, people are empowered to act in the moment, so they expect relevant-to-the-moment information.
Brands need to know customer intentions to facilitate timely and swift engagement. As an example, according to Google, search interest for “open now” has tripled in the past two years while searches for “store hours” have subsequently dropped. The implication? Customers who act right now expect brands to cater to their intent right now, quickly and relevantly addressing their needs that very moment.
You’ve most likely read that consumers increasingly want experiences over stuff. Now, consumers are expressing that they may also be more impulsive when they shop for those experiences. Google observed that in addition to buying behavior, planning behavior is also changing.
The role of brands in an on-demand economy isn’t just to get the attention of “right now” consumers. To earn instant, competitive advantages, businesses  like their impatient but intent mobile consumers  must also become “right now” brands. This means that they must understand mobile behaviors and expectations so profoundly that they creates and optimize mobile experiences, marketing and content to deliver real-time value and experiences in the moments that matter.
The writer is very fast, professional and responded to the review request fast also. Thank you.
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