You will compile a comprehensive marketing plan using the product/service scenarios listed below. This scenario will be the basis of your start-up company and will be the catalyst for the three parts

You will compile a comprehensive marketing plan using the product/service scenarios listed below. This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).
Include an introduction/overview of the company.
Discuss market research strategies.
Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).







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