Check Description for Question ” Principles of Marketing”

Research Project
Marketing Plan In application of the concepts learned in this course
, you will research an EXISTING publicly traded company compiling a
comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publi
cly traded company, of your choice. Utilizing the ***Online Library,
you will research the various elements of the marketing plan as it relates to this company.In Unit I you will provide a Company Overview and a PEST Analysis.
Company Overview
company creating the value proposition for the customer. You might include general information about the company and industry and product/service. A
dditional general information might include the size of company, location, NAISC code,mission/vision/objectives, or any other general information about the company.
The purpose of this section of the marketing plan is to describe how chang
es in the business environment will affect the
company. This will be achieved by the use of the PEST Analysis
,which attempts to review how changes in the
how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) intechnology will affect your company.
Your submission should be a minimum of two pages in length double spaced
with a reference page and title page.References should include
at least one additional credible reference beyond the textbook. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week
consider using Company Overview and PEST Analysis)







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