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Directions:
1) Read the Final Analytical Business Report Instructions in the last Module before going to step 2. You must orient yourself to the overall final deliverable first.
2) Based on the given scenario, think about what problem you are attempting to help your audience, the CEO, solve. Now write your problem statement.
3.) Next, write your purpose statement.
4.) Write at least four (4) research questions.
5.) Write a draft methodology section. The methodology section should describe how primary data (i.e. the employee survey) was conducted and a rationale for identifying secondary sources (i.e. peer reviewed journal articles). Be specific; stating you will perform an online search is not specific enough.
Assignment Example: You May Use the Example Below for Guidance
Written below is an example of what you would submit for this assignment. The scenario for this example is that Acme Hay wants to purchase a new fleet of trucks. Research is necessary to determine whether to purchase Ford, Dodge, or Chevy trucks for its fleet. The problem and purpose statement examples, as well as the research questions, are based on that scenario. Note that the headings are differentiated (bolded) from the main text an all major words in the headings are capitalized.
Problem Statement
Should Acme Hay purchase Ford, Dodge, or Chevy trucks for its fleet of trucks?
Purpose Statement
The purpose of this report is to determine what brand of truck – Ford, Dodge, or Chevy – Acme Hay should purchase for its fleet of trucks.
Research Questions
1. Which trucks would employees prefer to drive?
2. What are the capital and maintenance costs of the Ford, Dodge, and Chevy trucks?
3. What are the safety features of each brand of truck?
4. What are the evaluations of each brand of truck according to Consumer Reports and Car and Driver?
Methodology
An anonymous employee survey (Appendix A) was conducted to assess employee preferences for truck brands. Of the 100 employees, 85 responded to all the questions in the survey. Incomplete surveys were not used in the data analysis.
The dealership websites of Ford, Dodge and Chevy were investigated to obtain an average cost for each type of vehicle. Select dealerships were contacted by phone to assess if a discount was available in exchange for a bulk purchase of vehicles.
The safety features were evaluated using specified automotive journals and third party assessments. Both Consumer Reports and Driver provided information on the safety and brand evaluations for each brand of truck.
Finally, a weighted checklist of employee truck preference, safety record and brand evaluation was created to assist with data evaluation.
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