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• PROCESS OF CONVERTING INFORMATION INTO A FORM THAT CAN BE STORED IN MEMORY.
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• PROCESS OF CONVERTING INFORMATION INTO A FORM
THAT CAN BE STORED IN MEMORY.
• WE ENCODE INFORMATION
• ACOUSTICALLY
• VISUALLY
• SEMANTICALLY
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• DECLARATIVE AKA EXPLICIT MEMORY – “KNOWING
THAT” MEMORY OF FACTS & PERSONAL INFORMATION
THAT REQUIRES CONSCIOUS EFFORT TO BRING TO MIND.
• EXPLICIT MEMORY – (CONSCIOUS) REQUIRES
CONSCIOUS EFFORT. EX. WHAT IS THE DEFINITION OF
PSYCHOLOGY?
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• TYPE OF MEMORY
• SEMANTIC:
• MEMORY OF FACTS
• EPISODIC – AKA AUTOBIOGRAPHICAL MEMORY
• MEMORY OF PERSONAL EXPERIENCES THAT MAKE THE STORY OF YOUR LIFE, PERSONAL DIARY
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• TIME FRAME
• RETROSPECTIVE
• MEMORY OF PAST, OR
• PROSPECTIVE
• MEMORY OF FUTURE
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• CONSTRUCTIONIST THEORY
• MEMORY IS A PROCESS BY WHICH THE BRAIN STITCHES
TOGETHER BITS & PIECES OF STORED INFORMATION IN
RECONSTRUCTING PERSONAL EXPERIENCES.
• EVIDENCE SHOWS THAT MEMORIES ARE OFTEN DISTORTED.
• 2 PEOPLE MAY SEE THE SAME EVENT BUT HAVE VERY
DIFFERENT MEMORIES OF THE EVENT
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MISINFORMATION EFFECT
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MISINFORMATION EFFECT
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