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University of Bedfordshire Business School
SHR039-6
Operations and Project Management
Assignment 1 Briefing
You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current workplace or any other organisation known to you. You need to discuss with your tutor to agree upon a suitable case / topic.
Assessment Title
Operations Management Report
Unit Title
Operations and Project Management
Unit Code
SHR039-6
Number of Credits
15
Assessment Weighting (%)
40%
Issue Date
August 25th, 2017
Submission Deadline
Thursday October 12th, 2017 @ 11:59hrs
Procedure for/where to submit work (including file name format for TurnItIn where applicable)
You MUST submit digital copy electronically on BREO Turn-it-in. The following file naming format should be used for submission:
Assignment 1_Operations Strategy_ Student Name _Student ID Number
Expected Return Date
Two weeks after submission
Description of Assessment Task
You need to choose one global operations management case for your individual report from companies such as Apple, Oman Air, Samsung, Google or any company of your choice. You will discuss this further with your tutor before finalising the topic. Critical analysis of the case will help you to answer the following operations management questions:
Q1. Identify three important Operation Management (OM)
decision areas (e.g. quality, inventory management, layout or process design etc.) in your chosen case company. Critically analyse the present activities of the firm on the chosen OM decision areas and suggest ways to improve performance (1,250 words).
Q2. Evaluate the strengths and weakness of the company in
such a way to show how both can be synergistically
exploited to improve the performance (500 words)
Note: Introduction and conclusion should be 250 words.
You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current or previous workplace or any other organisation known to you. You need to discuss and confirm with your tutor to agree upon a suitable case. The report will be 2,000 words in length (not including references and appendices). It should include answers to all the case questions (given above) and must make use of relevant unit concepts on the aspect covered. Your first submission is the final.
Unit Learning Outcomes assessed:
Demonstrate an in-depth knowledge and critical appreciation of Operations Management for various planning and decisions within organisations.
Effectively determine how Operations Management can support the corporate strategic plan of an organisation, improve performance and implement change to achieve competitive advantage.
Format
MS Word
Resources/Support Available
Class discussion to clarify Assignment; In-class review
Unit resources on BREO;
Assessment Criteria
See composition of marks for Assignment-1, overleaf.
Details of how feedback will be provided
2Q and feedback given on-line through Turn-It-In and marked assessment criteria marking grid.
Referral Assignment
Your referral assignment will require you to discuss and critically analyse operations management issues and operations strategy based on another organisation (discussed and confirmed by your tutor).
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