Marketing article deconstruction | DB 8002 | Capella University

Marketing – Article Deconstruction

This assignment, your first research paper, builds on the readings in this unit, as well as the information from the second discussion activity in Unit 2. Please use the APA pre-formatted template provided in the Resources.

The headings below are mirrored in the pre-formatted APA template. This type of APA formatting for this assignment will include the following sections:

Introduction

  • Always begin all doctoral research papers by describing the purpose of the paper including the specifics of what will be covered in the body. Typical length is 150–200 words.

Theory–Article Deconstruction

  • Apply MEAL Plan to deconstruct the three assigned articles:
    • Main points for each article. Include at least three but no more than five points.
    • Evidence. What type of data is presented? Is it factually supported or an opinion? What are the sources of data?
    • Analysis. What type of analysis, evaluation, or application are presented in the article?
    • Linking. How well do the authors in each of the articles convey their ideas, facts, analysis and support? This gets at readability of each article.
  • Typical length: 300 words for each article.
  • For more information on this form of deconstruction, consult the MEAL Plan document, linked in the Resources.

Case Study Application

  • Please review the MarketLine Report on the Fortune 500 company selected for your second discussion post for Unit 2 (PepsiCo).  Based on your analysis of the three assigned articles compared to the MarketLine Report, present your assessment of the relative marketing effectiveness of the Fortune 500 company selected.
  • Typical length: 250–300 words.

Conclusion

  • What conclusions can be drawn from the theories presented and the evidence applied to your case study organization? The conclusion is typically 150–200 words.
  • This section of every paper pulls together theory and application.

Learner Option

  • For those of you that want to build competencies faster, you have the option of preparing a table in the Theory section of the paper.
  • Insert a table that compares each of the three articles, using MEAL Plan Paragraph Analysis. How are they alike? How are they different?
  • Your faculty instructor will provide feedback on effectiveness.

Submission Requirements

Your submitted paper must meet the following requirements:

  • Correlate your responses to the text readings and assigned articles.
  • Use all the assigned readings for this unit and the MarketLine Report used for completing second discussion post for Unit 2.
  • Be a minimum of 900 words in length: this is three double-spaced pages, excluding the cover page and listing of references.
  • Follow current APA guidelines for style and format, including a cover page and headings.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10