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Has a provocative media clip showing human suffering caused you to reflect upon your ethical beliefs or to question the beliefs of others? In mass media, gatekeepers known as advertisers, journalists, news stations, media conglomerates, and their associated editorial staff weigh their own ethical beliefs and concerns to determine what is seen. In this Application, you will examine your own ethical beliefs as you analyze how media organizations decide upon the message.
To prepare for this Application:
The assignment:
READINGS
- Course Text: The Dynamics of Mass Communication: Media in Transition
- Chapter 16, “Formal Controls: Laws, Rules, Regulations”
This chapter discusses laws, rules, and regulations as they relate to mass media.
- Chapter 17, “Ethics and Other Informal Controls”
This chapter discusses various informal controls on media and their importance to mass media.
- Chapter 18, “Social Effects of Mass Communication”
This chapter examines the effects of media on society. It analyzes how media influences an individual’s attitude, knowledge, perceptions, and actions.
- Documents
- Articles
- Sill, M. (2009, January 11). Questions of ethics—for Bee and you. The Sacramento Bee, p. E1.
From the editor: Questions of ethics—for Bee and you. Sacramento Bee, by Sill, M. Copyright 2009 by McClatchy Company. Reprinted by permission of the McClatchy Company via the Copyright Clearance Center.”
In this editorial, Sill poses hypothetical cases involving journalistic ethics.
- Sill, M. (2009, February 8). The question is ethics, and readers respond. The Sacramento Bee,p. E1.
Opinion: From the editor: The question is ethics, and readers respond. Sacramento Bee, by Sill, M. Copyright 2009 by McClatchy Company. Reprinted by permission of the McClatchy Company via the Copyright Clearance Center.”
In this follow-up editorial, Sill recounts some of the responses of staff members and readers.
MEDIA
- Laureate Education (Producer). Principles of Risk Communication [Video file]. Retrieved from https://class.waldenu.edu
Dr. Vicki Freimuth was the Director of Communication at the Centers for Disease Control and Prevention from 1996– 2003. In this video program, she describes the mass communication challenges faced by her department during the period of the anthrax crisis in the United States. She details some of the systems put in place to address those challenges and stresses the importance of communicating accurate and timely information to the public during a crisis situation.
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