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Module Eight
Learning Objectives
By the end of this module, you will meet these learning objectives:
Module Overview
After your funding pitch is approved, it is time to plan ahead. Your work doesn’t end with proposing a new
product or service and its delivery method. You need to think about how you will keep improving this
product/service and increase the customer segment and market for it. One way to plan for future launches
or releases is to incorporate customer feedback from the �rst launch. The feedback loop you established can
also help with that. Another approach is to think about what features or services you can add on to increase
your customer reach.
Business continuity is another aspect you must consider when planning next steps. There are several
external factors that can affect your project. A business continuity plan ensures the key persons involved in a
project know how to recover from a potential disaster or unforeseen situation. You can use a political,
economic, social, technological, legislative, and ethical or environmental (PESTLE) analysis to evaluate
external factors that may impact your project or business now or in the future.
A PESTLE analysis is also a great framework to determine whether some potential risks can be turned into
opportunities for advancement. When used in conjunction with SWOT, this analysis provides a
comprehensive view of where the industry and the market are headed and how you can position your
business to mitigate any risks involved and use any potential opportunities to your advantage.
In this module, you will propose your ideas for the future of your project, including product improvements
and a contingency plan to mitigate potential risks.
Module at a Glance
This is the recommended plan for completing the reading assignments and activities within the module.
Additional information can be found in the module Resources section and on the module table of contents
Determine a strategy to make product improvements based on customer feedback
Evaluate external factors that could affect a business
Determine a strategy for business continuity
Module Eight Introduction – BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245757/View
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