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When companies implement innovative strategies, it can lead them to develop distinguishing features and functions for their products. Doing so can help the companies grow and outpace their competitors. For example, consider dishwasher and laundry detergent. These products came in liquid or powder form for decades, which most consumers were satisfied with. This satisfaction might indicate that there was little need for innovation; however, certain brands took action on opportunities for innovation and introduced detergent pods. These pods provided a small yet significant increase in convenience, which also increased customer loyalty to those brands.
In this Discussion, you will examine how innovation plays a role within an organization, including the impact of that innovation on the organization’s growth or competitive advantage.
To prepare for this Discussion:
Note: When using specific examples from your professional experience, be sure to disguise the names of any individuals or organizations. For larger organizations, disguising names is unnecessary, but be sure not to share any proprietary information.
Post an analysis of the impact of innovation on the growth and competitive advantage of an organization. In your analysis, do the following:
Refer to the Week 3 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.
Read some of your colleagues’ postings.
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