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Read the two Wall Street Journal articles:
Question 1: Why did Campbell’s soup fail to attract the Russian soup market in spite of favorable initial market research results and a seemingly suitable product for the targeted market? (Response length: 1 paragraph)
Question 2: What could the Campbell’s soup company have done differently to successfully attract Russian consumers to its product? (Response length: 1 paragraph)
Question 3: Why would your proposed solution improve Campbell’s chances of success? (Response length: 1 paragraph)
Formatting:
*Feedback and grades will be posted within 1-2 weeks of your submission.
Remember:
Use clear, concise sentences in your postings. Think through your ideas. Check grammar and spelling.
***NO PLAGIARIZING, TURN IT IN WILL BE USED***
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