Marketing in a digital age & corporate social responsibility

Students are required to produce a report (LO8/LO7) on the following case: The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. 

 You are requested to watch the video, provided in the material of this week (Facebook’s role in Brexit — and the threat to democracy | Carole Cadwalladr), research the case of Cambridge Analytica and write a report that reflects on and answers the following questions. 

Task 1: Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in  2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? (Consider the following areas: marketing communication strategy and message, marketing content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust) (LO1/ LO2 /LO3) 

Task 2: Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate? (LO4/LO5/LO6) 

Task 3 Facebook continues to face major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications do these challenges and the case of Cambridge  Analytica have for the future of Facebook from your perspective? 4 (LO 6/LO 7).


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