Strategic communications for organizational change position paper

1,200-1,500 words.


Your position paper will emphasize application of concepts. You will research an organizational change scenario and recommend a plan of action using best-practices in strategic communications. Each student will write a 1,250-1,500 word, double-spaced, position paper analyzing a significant organizational change reported in the recent news.  The change may be in the near future or currently taking place.  Your scenario must be pre-approved by the instructor. Your paper is worth 20% of your final course grade.

Take a position:  What communications strategies should the organization adopt to make the change more effective, less disruptive and undertaken with less risk?  Your paper will include the following: 1) Explain the business scenario, including reason(s) for the change  2) Analyze the positive and negative aspects of the change—who benefits and who does not? 3) Conduct a stakeholder analysis.  4) Recommend communications objectives and strategies   5) Recommend specific actions that change leaders should take in communicating the change.  6)  Recommend metrics to evaluate the effectiveness of change messages. 

You are encouraged to research a change scenario from your current organization or one for which you wish to work.

Cite at least 3 of our course readings in your analysis and 3 new references which you found on your own. Use APA format style.   For a refresher on APA style, see Purdue University Writing Lab (Links to an external site.).

My thesis statement: Walmart has been in the process of integrating its stores, digital operations and leadership. The company has taken various steps like bringing the U.S supply chain teams together and the finance team too. Integrating stores, digital operations and leadership is very important to offer customers a seamless experience. 

Professor’s comment:  Valuable topic, now add your thesis statement phrased as should/should not: How should Walmart communicate a specific change(s) to make that change(s) more effective for specific stakeholders? 

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