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The assessment is an individual task. The proper completion of the task will demonstrate the knowledge of the student on the topics related to:
TOPIC: THE PERSONAL SELLING PROCESS.
1) Could you please identify and explain the main challenges for the personal selling process related to the evolution of the sales process in B2B environments?
TOPIC: PERSONAL SELLING.
2) Could you please explain the different types of salesforces? What is the relationship between the development of different types of salesforces and the strategic objectives of a business organization?
TOPIC: INTRODUCTION TO SELLING AND SALES MANAGEMENT.
3) Could you please explain me the main difference between “Multi-channel Selling” and “Omni-Channel selling”?
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