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Web Site Enhancement Project Company Background Early in 1999, hotel managers Simon Andrews and Sybil Jones decided to leave one of the Europe’s largest hotel chains and create their own new chain. With funding from personal investments and venture capitalists, they opened 3-R Hotels (Rest, Relax, & Recreate) in the spring of 2000. They currently operate 14 hotels in 5 countries, each with 100 rooms and approximately 300 staff. The mission of the chain is to differentiate themselves from other lodgings that simply offer a bed: they want to provide an experience to their guests, including elegant meals, relaxing living quarters, and extensive recreational options such as golf, tennis, spas, gyms, night clubs, and excursions to local towns and areas of interest. At the present time, each of the 14 hotels employs separate management staff, including positions of Hotel Manager, Assistant Manager, and four Directors: Operations & Finance, Guest Services, Restaurants, and Reservations. Centralized positions providing direction and support to all 3-R Hotels include a 5-person Marketing Team led by Vice President Fred Stafford, a 12-person Technology Team led by Vice President Sarah Hawking, and a 3-person Travel & Tourism Team led by Vice President Monica Duval. All 3-R Hotels use two centralized systems: a Reservation System and a Guest-Services System. The Reservation System: tracks guest reservations accepted up to two years in advance; interfaces with the Guest-Services System to determine non-lodging costs; produces guest bills; processes guest payments. The Guest-Services System: tracks current rates for services within the hotels; manages the schedules for the services including availability; interfaces with the Reservations System to validate guests and to provide billing totals due to Services. Note that for tracking and billing purposes, restaurant and bar charges are tracked within the Guest-Services System. The centralized Technology team’s…
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