Unit iii | BBA 4951 – Business Policy & Strategy | Columbia Southern University

  

Question 1:

Describe the process of performing an external audit in an organization doing strategic planning for the first time.
 

Your response should be at least 200 words in length.

Question 2:

Explain how you would motivate managers and employees to implement a major new strategy.
 

Your response should be at least 200 words in length.

Question 3:

Instructions

Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)” on page 90 ** of your course textbook. As you read, pay close attention to Netflix’s strategy, and write a case study describing the points listed below

What are Netflix’s internal strengths and weaknesses?

Who are Netflix’s competitors?

Do you see Netflix’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not counting a title page and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

**Exemplary Company Showcased

Netflix, Inc. (NFLX)

Based in Los Gatos, California, Netflix does an outstanding job analyzing customer buying trends and desires and incorporating that information into its strategic-planning process. Netflix gathers extensive information about its customers’ usage and content choices, utilizing voluminous individual data into strategic information. An analyst for Janney Capital Markets recently said, “Netflix understands its viewers by tracking every single thing they do; and develops patterns among its subscribers, and matches them up properly with content offerings.” Doing such an excellent job with customer analysis has enabled Netflix to reportedly obtain one-third of all Internet prime-time traffic in the United States. Lately, the company’s streaming video services are focusing more on popular TV shows and less on hit movies. Netflix now has 32 percent of the top 75 TV shows from the past 4 years, compared to Amazon’s 12 percent, but Amazon is actively promoting its Prime Instant Video service that competes with Netflix. In early 2015, Netflix’s stock surged 42 percent in a single day to a 52-week high over $500. Analysts expect Netflix’s addressable subscriber base to reach 207 million globally by 2017, as the company grows rapidly across Europe and beyond. Netflix recently entered six European countries: Germany, France, Austria, Switzerland, Belgium, and Luxembourg—after already providing services in the U.K., Ireland, Netherlands, and Scandinavia. Netflix entered Australia and New Zealand in March 2015, followed by Italy, Portugal, Spain, and Japan in October 2015.

Netflix’s stock is expected to split in late 2015 for only the second time in the company’s 13-year history. With Netflix stock currently being almost $700 per share, a lowered split stock price is expected to widen the pool of people interested in buying the stock, which has been soaring throughout both 2014 and 2015. As of April 1, 2015, Netflix had 20.9 million international subscribers and 41.4 million streaming subscribers in the United States.

Source: Based on Jon Friedman, “Reaching Out to Give What Customers Want: Netflix Offers the Right Movies to the Right People,” Investor’s Business Daily, July 7, 2014, A7.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10