gestalt principles and modern marketing

The Gestalt Principle of Perception suggests that our brains like to organize information that we encounter, helping us make sense of what is in our world. We often place things that we see into patterns or forms and is highly cultural – what we fit to form/pattern is associated with what we grew up with or interact with on a daily basis. In the marketing world, many psychological theories are utilized to help sell products and gain loyalty; this is also true with company logos. Companies will spends thousands of dollars to create a logo that is constructed with simple images, but when viewed as a whole the perception offers a different story.

  1. For this assignment, you will select one of the main principles: figure-ground, proximity, similarity, continuity, or closure. Using your own words, please define this principle.
  2. Then, you are to look through the newspaper, magazines, or the Internet to view a logo that matches the principle you have selected and defined. You will embed the image into your document.
  3. Please discuss how the image matches the Gestalt principle that you have identified, again using references to back up your thoughts and the principle at work.  
  4. Do you think it works?  Would you suggest something else?  If so, provide what you think may look and work better and why.
  5. Assignment should be 2-3 paragraphs including discussion and questions, including APA references.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10