The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
Social media has had a tremendous impact in todays society, including our social online presence and business endeavours. It has also revolutionized the way we communicate online and how social media can influence ones perspective. Social media has become an effective online communication platform for companies, events, brands to market and promote their services to a vast number of users online. The aim of this report was to develop an online social media strategy for Youtube gamer; Northernlion as well as analysing ways to measure the ROI of these tactics..
2. Overview/Background (DAHLIA)
3. Overall communication strategy as aligned with organisational objectives and mission (BART)
Overall communication strategy as aligned with organisational objectives and mission
Overall communication strategy
With over one billion users, YouTube is a powerful tool in social media and communication world.
Northernlion has over 11-year experience in delivering game themed YouTube videos. This results in huge fanbase: 740,390 subscribers and 522,730, 505 views (Northernlion, 2013). These numbers could not be achieved without: regularly uploading videos with interesting content, engaging with fans, collaborating with other YouTubers and businesses. All of these factors account for very successful communication strategy.
Apart from YouTube, Northernlion has established accounts on social media: Facebook, Twitter and Google+. Besides, communicating is possible via official website and Twitch profile (biggest social media platform for gamers) (Northerlion, 2013).
Northernlion prefers email in regard to business or marketing issues:
If you have an interview request, a business inquiry, or you’re a developer who wants to have your game featured on the channel, shoot me an e-mail.
E-mail: northernlionbusiness[at]gmail.com
Northernlion, 2013
Twitter is the main point of contact when it comes to unofficial fan-creator relations:
If you are a viewer who has a question, please don’t e-mail me! Ask me on Twitter instead.
Northernlion, 2013
Organisational goals
YouTube channel cannot be maintained without setting general organisational goals. The objectives represent main reasons why the channel exists and what it is trying to achieve. One of the key aims of YouTube channel is building a brand (Vlog Nation, 2016). Videos are the best introduction of an author and show his/her real emotions, opinions and comments. Northernlion shares a combination of facts about games and his very own opinions about them. Worth noting is the fact that YouTube is a perfect tool for engaging with people (Vlog Nation, 2016). Especially in the contemporary world, when society is visually oriented and video is very effective when it comes to direct engagement with people. It can be done through educating them. This type of videos raises channel awareness and is very popular nowadays. Besides informative content, entertainment plays a huge role in forming organisational goals (Vlog Nation, 2016). Sense of humour can be very subjective and therefore it is crucial to connect with a right target audience. In the long-term YouTube channel can be a platform to sell something. It can be official channels merchant stuff (T-shirts, mugs, pens etc.) or simply encouragement to subscribe (Vlog Nation, 2016). YouTube can massively influence sales. Thus it can lead to earning money, either by selling things or collaborating with companies and advertising their products (Vlog Nation, 2016).
Northernlions mission
The Binding of Isaac, and first impressions videos every single day! If you’re looking for a channel that can inform and entertain you all at the same time, consider subscribing to be notified of my new videos!
Northernlion, 2013
The statement clearly indicates what is the main purpose of YouTube channel: providing frequent (literally everyday) information and entertainment simultaneously to the users. What is more, it also includes a clear invitation to subscribe. Overall, mission is very transparent and clear to every person that comes across it.
Read less
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more