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Question:
Case:
Eyeos Adblock Plus: Consumer Movement or Advertising Toll Booth?
Requirements
Reports must be both succinct and concise. Avoid repeating case data, information or history unnecessarily. Provide high value-added discussion and analysis. The report should make use of course material & must consist of the following sections:
Executive Summary – This should be provided separate to the report
Title Page & Table of Contents
Problem Statement
Internal Analysis (Current strategy, concisely discuss most pertinent/key issues, strengths/weaknesses, Core competencies, Competitive advantage(s), financial situation, Value chain, etc.)
External Analysis (concisely discuss most pertinent/key aspects of the General environment, Industry structure, Key trends, Competition, etc.)
Identification/Evaluation of Alternative Solutions (3 mutually exclusive, feasible solutions; each alternative should have a title, short description, approx. Cost/Benefits & Pros/Cons)
Recommended solution
Detailed Implementation Plan
Conclusion
References/Bibliography
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