The writer is very fast, professional and responded to the review request fast also. Thank you.
Book/movie review
22/08/2022
DUE FRIDAY MARCH 31, 2017
PLEASE ONLY COMPLETE THE HIGHLIGHTED SECTION THAT STATES MY PORTION WITH A 450 WORD COUNT AND CHART
New Product Launch
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor’s product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.
Resource:
Plunkett Research Online located in the University Library.
a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft®Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.
Brief SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength).
MY PORTION
A graph or chart if the team deems it necessary.
two of the following:
Definition of product or service.
Description of product or service–marketing message.
Why the product or service needs to be introduced or refreshed (target audience).
Address competition in each region and how the new product or refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.
Hi Team,
I figured we should get the discussion going. Per the charter, this is the current breakdown. We can adjust as anyone sees fits
I am recommending our product be the
iPhone.
· Select Product – EVERYONE
· International Product Launch Plan –
OTHER TEAM MEMBER
· Domestic Product Launch Plan –
· Comparison to competitors (domestically and internationally)-
· SWOT Analysis with chart –
MY PORTION ONLY
The way I see it, we can begin the paper with background info on Apple that includes SWOT and two of these three bullet points MY PORTION
Why the product or service needs to be introduced or refreshed (target audience).
The writer is very fast, professional and responded to the review request fast also. Thank you.
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