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You may want to review
Appendix 1.A: Strategic Audit of a Corporation
1
in the textbook to help you prepare
your responses to the assignment questions.
Respond to the following questions:
1. What are the stand-out economic characteristics of the macro-environment of the coffee shop/QSR
industry that Second Cup competes in?
1
Wheelen, T., Hunger, J., H
offman, A., & Bamf
ord, C. (2018). Appendix 1.A: Strategic audit of a corporation. In
Strategic
management and business policy: Globalization, innovation and sustainability
(15th ed., pp. 32-
39). New York,
NY: Pearson.
How would you characterize Second Cups strategy? Do they ar
ticulate a commitment to social
responsibility? If so, is it an important component of their co
mpetitive strategy? If not, should they?
Explain.
3. Describe the key strategy implementation efforts at Second C
up. Has management allocated sufficient
resources to the strategy execution effort? In your opinion, ha
s management instituted policies and
procedures that facilitate good strategy execution? Explain.
4. Create a strategic group map for Second Cup and at least thr
ee of its industry competitors using price
range (lowest highest) and product type (standard custom) o
n each axis. What does it disclose
about its competitive position?
5. What is your assessment of Second Cups performance relative
to its peers and/or competitors in the
Canadian and global market space?
6. Has Second Cups strategy and its approach to executing the
strategy produced good financial results?
7. What recommendations would you make to Michael Bregman (Chai
rman) considering Alix Boxs
(former President and CEO) sudden departure on May 10th of 2017
, concerning Second Cups
strategic plan for growing the business over the next 2-5 years
? Would you recommend that the
Second Cup concept be continued as is, expanded aggressively, o
r discontinued? Explain
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