gsrm7223 marketing management restoration hardware

The ‘Reflective Quiz’ below is based on Chapter 11 on McGraw Hill CONNECT. Make sure you have done your reading to complete this quiz. This quiz carries 10% of your carry marks.
*Refer to Management Decision Case: Restoration HardwareUsing the Brick-and-Mortar Store as a 3D Catalog (McGraw Hill Smartbook)
1. RHs CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? Which retailers do a particularly effective job at presenting their products through their websites
2. Does the RH strategy work only for high-end/prestige products or are there elements of its approach that would be appropriate for retailers at all price levels? Choose one of your favorite retailers and discuss how that company could best apply the approach that RH is using.
3. Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are there ways it could mitigate the environmental impact of this program? How could it best deal with the likely negative reaction from green customers?
4. What are some other novel ways that retailers could define the role of their brick-and-mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?

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