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Task
The word length for this assignment is 2,000 words which excludes your references and any appendices.
This assessment constitutes 40% weighting of the overall assessment for the module.
Harvard referencing system should be used consistently in both citations and the reference list.
Question 1: Analysis of strategic capabilities and external environment
You are required to select a company from any industry or sector, and present a report that helps to:
a) Identify and critically analyse the companys internal resources and competences that are
sources of competitive advantage
b) Evaluate the impact of changes in the industry and external environment on the entrepreneurial
activities of the company?
Question 2: Analysis of strategic choices for your selected company
a) Select and critically evaluate two strategic options that could be pursued by the company in order
to increase its entrepreneurial opportunities in the industry.
Your evaluation should demonstrate understanding of the nature of entrepreneurial recognition,
including the need for innovation and creativity that help the company to exploit market
opportunities. Justify selection of the strategic choices using Suitability, Acceptability, Feasibility
criteria, and explain how each option supports the company in meeting its entrepreneurial
vision/mission/objectives.
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