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Book/movie review
22/08/2022
Unit VI Case Study
1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest
positioned with this group?
2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?
4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its
business model?
Option 2: Amazon.com (pp. 522–523)
1. With respect to the distribution, why has Amazon succeeded when so many other companies have failed?
2. From a theoretical standpoint, what is Amazon’s pricing model? Why is this so effective? How does this compare to
their competitors?
3. Discuss how Amazon has used differentiation and positioning as two key components in maintaining a competitive
advantage.
4. Thinking about the changes in the macro and micro environment, what is next for Amazon? Where else can it grow?
Option 3: Best Buy (pp. 554–555)
1. What were the keys to Best Buy’s success? How have they differentiated themselves?
2. What pricing model has Best Buy adopted?
3. What are the challenges it faces in today’s retail environment from both a micro and macro environmental standpoint?
4. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like
Amazon.com?
must have accompanying in-text citations.
DQ qeustion
Contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to the company. Bring in a product or service example to support and provide clarity on your position.
No word count for DQ needs to be seperate from case study. No formatting needed for DQ
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