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Question: MESP (Market Entry Strategy Project) Presentation
1. Choose a company and the product(s) that company produces (can be a service as well).
(We chose Ya Kun Kaya Toast)
2. Assume the CEO has decided upon a strategy to take the product(s) to another country next year.
3. Choosing only one city in that one country, your team (a group of no more than four students) is in charge of researching and recommending a Market Entry Strategy for that one city.
4. Prepare presentation slides in Power Point format, and all group members (ie. Every individual in class) are to make a presentation in class.
1. Introduction
Present the history and background of the company and the product(s). Showcase the country and city that you intend to take your companys product into. Target Market:
Define the target market for the product in (country name).
Explain the opportunities presented by the demographics of your chosen market.
Drawing on basic information through your research, determine the best estimate as to the potential market for the product in (country name).
2. Challenges
Identify and explain three (3) challenges for taking the product into (Australia, we chose for this country). For example, you can look into, but are not restricted to, the following categories of:
Government
Economics
Cultural
Competitors
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