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Project is based on a Eyebrow Regrowth Serum that my company is seeking to launch.
A customer-centered marketing strategy is the key to any successful marketing plan. For this project piece,
you will complete the processes of segmenting, targeting, and positioning so that you will have a solid understanding of who your target customer is and how you should position your product.
In a 4-5 page paper, not including title and reference pages (6-7 pages all together with title and reference page), include the following:
at least three
customer segments (buyer groups) within the market in which your product resides.
Select the
consumer segment
that you will target
as you market your product and explain why you chose this segment. Describe the chosen target market, being sure to include demographic, psychographic, behavioral, and geographic details about your target market.
Discuss cultural elements that will need to be considered for your product
based on the demographics
that you’ve selected.
Discuss the competitive landscape of your product:
Who are your key competitors
how do you plan to position your product to stand out from the competition?
What key benefits will you focus on as the foundation of your product positioning strategy?
Make sure to include an APA formatted title page and reference page.
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