marketing package

Instructions:
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit is to develop a marketing package that promotes your healthcare organization.By the end of this unit; you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
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Submit your marketing package as one (1) Word document.
To do this, you will need to use Page Break and copy/paste functions.
Failure to submit your marketing package into one (1) document may result in a grade reduction
Your final submission must include each of the following:
●Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
●Identify the5 P’s of healthcare marketing in your organization
●Create mission and vision statements
●Develop codes of professional conduct which support social responsibility in your select healthcare field ●Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com).
You will provide the audio link to your instructor on a separate page in your marketing package.
●Design a print advertisement (e.g. billboard, bus, newspaper, etc.).You will provide the print advertisement that you create on separate page in your marketing package.
●All materials in your marketing package must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique.
●Although the use of APA formatting is not required or this assignment, proper grammar, spelling, and punctuation are expected.







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