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Many marketers put coupons in magazines and newspapers. Some place tear-coupons in supermarket and other store displays. The latest in couponing is Internet placement.
1. Are you willing to register at these sites to have free coupons e-mailed to you? Why or why not?
2. What could these websites do to become more user-friendly?
3. Have you become more price-conscious now that websites give so much competitive information about price and coupons? Is that a good thing for marketers? Why, why not?
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