part 1 submission front sheet to be included with final submi

Part 1 Submission Front Sheet to be included with Final Submission and any Resubmission Submission Front Sheet Assignment Code:NSAB502B2 Programme:BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number:Marketing Essentials (Unit 2) QFC Level:4 Unit Code:R/508/0486 Credit value:15 credits Module Tutor:Blessing Adepoju Email:
[emailprotected]
Date Set:27.04.2017 Name:Registration Number:Learners statement of authenticity Students Name: Students ID NumberI certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Signature: Date: ___/___/_____ Date:Is this a First Submission or Second Submission ? words Word Count (max.5000) % Turnitin Score ASSESSMENT COVER PAGE NSAB502B2 7B4 Programme:BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number:Marketing Essentials (Unit 2) QFC Level:4 Unit Code:R/508/0486 Credit value:15 credits Module Tutor: Blessing Adepoju Email:
[emailprotected]
Date Set:27.04.2017 KEY DATES Distribution Date : tba Formative Assessment (Feedback) : tba Final Submission Date (Full Assignment) : tba INTRODUCTION This is a broad-based unit which gives learners the opportunity applies the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Next, learners consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning. The unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, learners will develop their own marketing mixes to meet the needs of different target groups. This includes considering the differences when marketing services as opposed to goods. A range of other contexts is examined including marketing to businesses instead of consumers and the development of international markets. a date given by the assessor. ASSESSMENT TASKS Learners are encouraged to be familiar with the assessment criteria and contextualised grade descriptors before completing these Learning Outcomes. LO 1 Individual Assignment. Explain the role of marketing and how it interrelates with other functional units of an organisation Using an organisation of your choice explain the key roles and responsibilities of the marketing function (P1) and explain how roles and responsibilities of marketing relate to the wider organisational context (P2). Assessment Type: Individual Word Limit: 1000 max LO2 Individual Assignment. Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. Using an organisation of your choice compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives (P3). Assessment Type: Individual Word Limit: 1000 max LO 3 [Presentation, on :tba] Individual Presentation. Develop and evaluate a basic marketing plan (P4). Be able to use the concepts of segmentation, targeting and positioning. Assessment Type: Individual Presentation Students are asked to notify the module tutor via e-mail (to
[emailprotected]
). The Presentations will last for 10 minutes, (with 7 minutes for presentation and 3 minutes for questions). The presentations must be in PowerPoint format. Specific references for all material must be cited within the text of the presentation and a list at the end of powerpoint. Students must submit a detailed report, including the plan and contents of the presentation to the module Tutor on the day of the presentation. You are the Marketing Manager for an organisation of your choice ( a well known organisation), and as part of the marketing strategy you are required explain a suitable marketing plan which would enable to the organisation to be more competitive in the market. Your presentation should cover the following: 1. Marketing planning: The importance and value of marketing plans. The marketing objectives and marketing strategies. How to monitor marketing plan (using appropriate control and evaluation techniques such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis). 2. Structure and development of marketing plans: Market segmentation and target market selection. Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures. Assessment Type: Individual PowerPoint Presentation GRADING DETAILS Achievement of a pass grade A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit. Achievement of a merit or distinction grade All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria, merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade. Any learner submission that does not meet a targeted assessment criterion must be re-submitted by a date specified by the College/ assessor. Formative assessment Dropbox -open tba Formative assessment Dropbox -closing tba Final submission deadline tba Teachers result submission deadline tba Referral Dropbox will open from tba Referral submission deadline tba Referral results deadline tba Specification of Assessment Present your work in one business report style which should include table of contents, reference list, foot or end notes and appendices if any Include the reference code of this assignment on your assignment submission front page. Each page must be numbered at the bottom right hand side. Ensure the following information is in the footer on every page: o Your name o The production date of your submission o The code number of your assignment brief o The page number Spell-check the document and make sure there are no grammatical errors. Complete all the tasks. Produce clear specific reasoning and arguments in support of your answers. Submit your work in a single work processed document of not more than 5000 words for all Learning Outcomes. This word limit is only for guidelines, and is not applied to grading. You must include a bibliography at the end to show where your information was sourced. Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count. Support Material Unit 2: Marketing Essentials R/508/0486 Textbooks Brassington, F. and Pettitt, S. (2012) Essentials of Marketing. 3rd Ed. Harlow: Pearson. Groucutt, J. and Hopkins, C. (2015) Marketing (Business Briefings). London: Palgrave Macmillan. Jobber, D. and Chadwick, F. (2012) Principles and Practice of Marketing. 7th Ed. Maidenhead: McGraw-Hill. Kotler, P. Aand Armstrong, G. (2013) Principles of Marketing. London: Prentice Hall. McDonald, M. and Wilson, H. (2011) Marketing Plans: How to Prepare Them, How to Use Them. 7th Ed. Chichester: John Riley and Sons. Kotler, P. and Pfoertsch, W. (2010) Ingredient branding: Making the invisible visible. Germany: Springer-Verlag Berlin and Heidelberg GmbH & Co. K. McDonald, M., Frow, P. and Payne, A. (2011) Marketing plans for services: A complete guide. 3rd edn. United States: John Wiley & Sons. Keegan, W. J. and Green, M. C. (2012) Global marketing. 7th edn. Harlow: Pearson Education. Mathur, U. C. (2008) International marketing management: Text and cases. New Delhi: SAGE Publications. Kotler, P., Keller, K. L. and Brady, M. (2012) Marketing management. 2nd edn. Harlow, England: Financial Times Prentice Hall. Stone, M. A. and McCall, J. B. B. (2004) International strategic marketing: A European perspective. New York: Taylor & Francis Journals Campaign (Haymarket Publishing) Harvard Business Review (Harvard Business Publishing) The Marketing Review (Westburn Publishers Ltd) The Marketer (Journal of the Chartered Institute of Marketing Magazine) Marketing Business (The Chartered Institute of Marketing Magazine) Marketing Week (Centaur Communications Ltd) Journal of Marketing Harvard Business Review The Financial Times and other daily newspapers which contain a business section and market reports Websites: Marketing Week (http://www.marketingweek.co.uk/) Chartered Institute of Marketing (http://www.cim.co.uk/Home.aspx) Advertising Age (http://adage.com/) Bized provides a selection of teaching and learning resources http://www.bized.co.uk/ The Financial Times business sections http://www.ft.com/ The Times 100 multimedia resources http://www.thetimes100.co.uk/ American Marketing Association www.ama.org Chartered Institute of Marketing (UK) www.cim.co.uk Plagiarism and Collusion

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