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Task:
This section should introduce the product/service to be marketed in the selected foreign country you have selected and provides relevant background information. As outlined in your assessment materials this section should cover the following:
1. Introduce and describe the selected company and provide relevant background information.
2. Describe relevant information about the product/service including its features and benefits.
3. Identify and describe the selected foreign country.
In your assessment for MKT2014 you are required to provide an environmental analysis within the report body.
This means you need to analyse and critically evaluate the environments in the selected foreign country and should address the following:
The relevant elements of the political environment and its marketing implications for your company.
The relevant elements of the economic environment and its marketing implications for your company.
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