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Book/movie review
22/08/2022
Global Marketing Plan -Demonstrate cognitive knowledge of the skills required in identifying, assessing, and selecting global marketing opportunities -Develop and justify global marketing mix programs for different environments -Recognize key factors in running effective global organizations and the managerial challenges facing international and global marketing managers. -Apply global marketing concepts to gain strategic insights from case studies of real global marketing issues -Develop and justify and in-depth marketing plan All marketing programs commence with a through situation and a SWOT analysis, i.e. evaluation of the current marketing situation, and an understanding of the opportunities that exist. Keeping this information in mind, a formal marketing strategy and action plan must be devised. You are required to complete a comprehensive Global Marketing Plan to exploit the opportunity identified in your earlier Situation and Opportunity Analysis for which you will have received feedback. Instructions The assessment should be written in report format Commence with an introduction, stating the marketing objective/s of the plan (previously identified opportunity). Be specific, detailed and measureable as possible (you will need to explain this in a later section, whether the objectives have been fulfilled). Briefly discuss how the opportunity fits with the companys overall mission and current business portfolio. Elaborate on the strategic fit between the companys capabilities, resources and opportunity being exploited Define, describe and elaborate on the target market/s. Consider all aspects (cultural, demographics, consumer behaviour and industry structure where relevant) Elaborate on aspect of the each of the marketing mix strategy linking customer needs and positioning Create a brief implementation / action plan with a timeline Outline measurement criteria- determination of achievement of objective and control strategies that have been employed. -Conclusion -4000 words (excluding executive summary, appendices and references)
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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