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Book/movie review
22/08/2022
In the interim assignment report, you are required to identify an organisation and focus on just one branded product, service, or experience (you will also use the same chosen product, service, or experience in your final assignment). Start by providing adequate context for the selected organisation (brand). Then, based on various theories of marketing management as discussed in Module 1-3 of the learning materials: Analyse the current market situation, including trends impacting on the brand (organisation) and product, service, or experience and relevant stakeholders, collaborators and/or competitors. Select the most relevant way to segment the market, justify it. Out of the segments identified, select a target market and provide justified recommendations for the selection. Use the assignment template provided to prepare your report. Resources There are several frameworks or tools to use when conducting a market analysis: 5C Analysis Porters Five Forces Model SWOT Analysis Other frameworks can be used. The above are only recommendations. When considering segmentation, keep in mind: B2C B2B Effective segmentation criteria Format In terms of structure, presentation and style: Use the AIB-preferred Microsoft Word settings (see AIB Style Guide) Use author-date style referencing (which includes in-text citations and a reference list) (see AIB Style Guide) The following report structure: Title page Executive summary Table of Contents Introduction (including company background) Market Analysis Justification of market segmentation/Target market selection and recommendations Summary References Requirements The required word length for this report is 2000 words (plus a 10% allowance). In terms of structure, presentation and style given the length of this report, you are not required to follow the standard report format. Instead, follow the format shown above. You are required to use at least four (410) academic references for this report. Your references should be from credible sources such as books, industry-related journals, magazines, company documents, company websites and academic journal articles. Ideally, relevant academic journal articles should be used for academic discussion. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy).
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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