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Development of the Internet, the technological capabilities and globalization has made it very difficult for firms to retain and develop competitive advantage. Innovation might be the answer to get a sustainable competitive advantage. A competitive advantage for a company enhances the performance and is often related to the resources a company have and how they will be managed. (Volberda et al. 2011).
In this report I will discuss the value creation and sustainable competitive advantage. Relevant theories will be included and discussed. How are resources used? How can you insure a sustainable competitive advantage? And how can you create value for a company?
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